P.A.S.S. C.A.L.F. is an acronym for the 8 behaviors of sales success specifically developed for Ag equipment salespeople. It shows salespeople what each behavior is, how it can help the salesperson make more money and how to develop the successful behaviors into successful habits.
This book, and the other book by Frank Lee, Managing Iron Salespeople, are currently used by 5 Ag colleges in their instruction programs.
This is not a collection of ideas or theories. These are practical behaviors than can be put into practice immediately to make money. It is written in a simple but compelling manner. Salespeople have a hard time putting it down.